In 1967, Ford’s Mustang saw its first major redesign. For the first time since its launch, the car faced some serious competition. This resulted in Ford evaluating the Mustang’s strengths and weaknesses.
In addition to the Pontiac’s Firebird, Mercury’s Cougar, and Plymouth’s Barracuda, Chevrolet had plans to roll out their new Chevy Camaro muscle car. This resulted in Ford duking it out with its competition by creating a more muscular and powerful Ford Mustang.